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Hầu hết các KOL, KOC khoe hoa hồng Aff từ TiktokShop đều có traffic từ… quảng cáo. Quy trình sẽ là, họ làm Video gắn link, video ra chuyển đổi, nhãn hàng thấy tiềm năng và xin mã QC để chạy cho Video đó. Việc ăn tiền hoa hồng từ organic traffic thường rất hạn chế, và cuối cùng tất cả lại quy về quảng cáo (Ko tính phần Livestream nhé). Đó cũng là lí do bạn thấy có những kênh hoa hồng về rất đều và liên tục, tháng nào cũng khoe – căn bản là video của họ dc nhãn hàng chạy quảng cáo cả năm – khi nhãn hàng ko chạy ads nữa, doanh thu của họ tụt dốc ko phanh.
Tóm lại, bạn hãy build kênh, build brand, tạo chuyển đổi, các nhãn hàng sẽ bỏ tiền túi chạy QC dùm bạn nếu bạn chứng tỏ được giá trị của mình. Build kênh dựa trên kim chỉ nam là build thương hiệu cá nhân – thương hiệu của chính bạn là tiền, chứ ko phải kênh. Còn các kênh bé bé, reup, cẩu thả các kiểu thì khó mà nổ hoa hồng to đc, chỉ có lắt nhắt – Brand đã bỏ tiền ra thì họ thường lựa các kênh to – Kênh bạn bé quá brand ko chạy QC đâu. Bây giờ, bạn thử đoán xem các sản phẩm “hot” như micro, sách, thiết bị livestream.. có bao nhiêu % chuyển đổi từ QC và bao nhiêu từ Organic?
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BÀI VIẾT LIÊN QUAN
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